The IDAE, based in Rio de Janeiro, Brazil, is a meeting & (un)conference and a miscellaneous space. It can inspire other space creators who want to boost prototyping of products or services.
http://www.idae.com.br♥ Thanks to João Paulo Paiva (https://www.facebook.com/joaopopaiva) for adding this space
Services today are designed from the perspective of the consumption, with the product at the center of business. We must change this perspective and stop thinking about “what” we consume and start thinking about “why” we are consuming as services are the reason of there products existence
The propose here is to co-create and design services to offer new and better experiences to make life better for everyone.
We believe that inspiring and remarkable experiences are able to guide companies to success.